Hailey Bieber has been announced as global ambassador for Superga, fronting the brand's spring/summer 2021 campaign.
The American model commented 'Superga is synonymous with Italy so when I was asked to become Superga’s new ambassador, I immediately thought about how it’s one of my favourite countries - I spent a part of my honeymoon there! I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style'.